Lessons Learned
« Previous Entries Next Entries »Right Bait? Right Fish? More Marketing ROI Secrets
Tuesday, April 10th, 2007In yesterday’s post I shared the questions one of the giants in guerilla marketing put to his Inner Circle, and the answers were often more illuminating than his metaphorical teaching story.
So how did you do answering the marketing question? You did realize it was about marketing and sales and copywriting, right?
Here is how I answered [...]
Fishing With The Right Bait - Secrets Of Marketing ROI
Monday, April 9th, 2007Here’s a metaphoric marketing tale from one of the finest guerrilla marketing minds (martial arts instructor) I ever met.
When I go fishing I used to only take worms.
Then I’d get to the lake, and guess what? The fish weren’t biting on worms that day.
So then I’d ask the guy with a bunch of fish [...]
Pro Bono Or Pro Bonehead? Or . . .
Friday, March 9th, 2007. . . “I Can Help If You Stop Being Stupid.”
From last year’s Worst Practices case studies file we have these doozeys from my pro bono work. Now why in the world would a guy like me work for free? Moi? The very embodiment of an enterprising capitalist entrepreneur?
Because I believe in
Like what you read? Then click [...]
There Is Such A Thing As A Free Lunch
Monday, March 5th, 2007“You should make yourself more available by phone,” she said around a mouthful of her Cobb salad.
I arced an eyebrow, “Oh yeah? Why’s that?” to give the impression she was advising me on
Like what you read? Then click here to buy me a coffee.
It’s 1984 In Cuba. Do You Know Where Your Privacy Is?
Friday, March 2nd, 2007And now since it’s Friday . . . a Zen moment for the appreciation of the freedoms that we enjoy and tend to take for granted:
I spy a Cuban dissident
If you surf the internet in Cuba, you can be pretty sure a government spy is watching you.
Private internet connections are banned, forcing most people into internet [...]
Tony Bennett’s Masterstroke Promo
Friday, February 2nd, 2007This is how it’s done, folks. Did you see Tony Bennett’s commercial for his “Art Of Romance” CD? It’s a lesson in masterful
Like what you read? Then click here to buy me a coffee.
Chasing Two Rabbits Deep-Sixes Your Marketing
Thursday, January 25th, 2007Many companies try to serve multiple markets instead of specializing (i.e., niching), and that slows down their growth. When you serve multiple markets you
Like what you read? Then click here to buy me a coffee.
The ROI Of It - Value, Not Cost
Wednesday, January 24th, 2007A client sent me an email asking me to comment on an tense exchange he and a customer had on a discussion group board. His customer thought my client’s products were “too pricey”, so my client sent him an email justifying the cost and
Like what you read? Then click here to buy me a [...]
ROI Reports - Dreaded Malaysian Monkey Trap Claims Another Victim
Friday, January 19th, 2007Trapped in a time trap of her own making, my client had her plate stacked-to-the-gills with the things she needed to do in order to create the results she hired me to help her company produce. And yet, she stubbornly refused to
Like what you read? Then click here to buy me a coffee.
Don’t Blog? Don’t Exist.
Tuesday, January 9th, 2007Why does your business need a blog? To get found online. For that matter, if you don’t come up on the first page of search results, you don’t exist.
And getting found online is your
Like what you read? Then click here to buy me a coffee.
« Previous Entries Next Entries »