Marketing Mishaps
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Monday, December 3rd, 2007“Because, frankly, the franchise owner was an idiot.
See, my friend tried to tell him that you don’t sell $200,000 products with a single sales letter. Your prospect doesn’t know you from Adam - and you expect him to read a few pages of sales copy and then cut you a check for
Like what you [...]
Controversy Or Avoidance - Which Sells?
Wednesday, November 28th, 2007“I don’t like getting into debates. We’re running a business blog.”
‘Whew . . .!’ I thought when I read that. Good luck with that approach, buddy.
Fellow copywriter and blogger James Chartrand is wrestling with the direction to take his “online personality,” and he’s doing his thinking out-loud with Harrison McLeod, the other half of [...]
Pirates Of Progressives - A Marketing Mishap Musical Done Horribly Wrong
Wednesday, November 21st, 2007This hit me after my last post, where in the opening paragraphs, I foreshadowed the following abberation. As you’ll recall, Hillary Clinton doesn’t want to be called a “liberal” anymore, and ixnay on the progressive-nay. She wants to be called a “modern American Progressive.”
So what I’m about to do, I deeply apologize to Gilbert and [...]
Marketing Rebranding Mishap Gone Horribly Wrong
Monday, November 19th, 2007Those wacky liberals are at it again. Oh wait . . . it seems they’re just not happy being called “liberals” anymore.
For reasons I’m about reveal, they just can’t seem to settle on a name for themselves. But first let’s get to the news — liberals no longer want to be called “liberals.”
Okay? Are you [...]
Phony Soldiers’ Marketing Strategy Mishaps - Seattle Style!
Monday, November 5th, 2007What is up with the Far Left crowd needing to use phony soldiers to make phony points? Why is that the “Loony Left”* can’t have an honest debate without resorting to dirty tricks?
Well, from a strategic POV I know why — because they know they can’t win using the facts, so like any good magician [...]
Democrats Own Worst Enemy - Another Fine Marketing Mishap, Stanley
Monday, October 29th, 2007Mainstream Democrats are hopping mad. The rabid attack dogs of the Democratic Party, i.e., the liberal Far Left “nutroots” branch are dragging down the rest of the party, and the rest of the Dems want it to stop, and stop now!
Hey, don’t get all pissy with me, I didn’t say it — the New York Times [...]
MoveOn.org Continues Marketing Mishaps - Cracks Down On Critics
Friday, October 26th, 2007Alleged champions of free speech MoveOn.org brought the hammer down on an American small businessman, pitting their millions (actually George Soros’ millions) against an outfunded new business. So he didn’t get mad, he got even. Here’s how . . .
Marketing Accountability - 2008’s Lucy Will Have Some ‘Splaining To Do
Monday, October 22nd, 2007Or as one clever commenter wrote, “Reid ‘Em And Weep” named for Nevada Democrat Harry Reid, the Senate Majority Speaker. You know, that anemic ghost of a man announcing defeat and chasing Limbaugh on our dime, when he should be worried how he’s going to spin the Dems’ utter failure with their “100 Day Plan.”
Remember that? [...]
Climate Life Preserver Tossed To Kids - Selling Fear Vs Facts
Monday, October 15th, 2007Soooo . . . they give the Nobel Peace prize to the man scaring the beejezus out of kids. Nice. Well, who was left after Jimmy Carter and Yasir Arafat?
A recent front-page Washington Post story revealed how the global warming hysteria is taking a terrible emotional toll on children.
I blogged earlier what it did to [...]
BBC Busts Gore On Lopsided Film — See The Report!
Thursday, October 11th, 2007**BREAKING NEWS!**
You know there’s something to this when the ultra-liberal BBC goes after one of its own and I’ve got the video for you, courtesy of some UK readers.
Last night, the BBC exposed why Gore deliberately made An Inconvenient Truth one-sided. Yep, they’ve got Gore on film and on the record admitting it!
Seems Gore [...]