• The Copywriter

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    • Kyle McFarlin: Walter, This is one of those ‘you killed it’ posts I hope everyone including me follows....
    • Iman O. Nimus: Can you please post a link to this audio of Larry berating that woman? I have heard him do this in the...
    • mark: If this guy really has expertise then shooting questions at him over a recorded phone call will probably start...
    • Walter: Didn’t even come close to making it right, Kyle. Sadly, our favorite coffee company is another...
    • Kyle McFarlin: As a HUGE fan of Starbucks and someone who is considering the very card you speak of, I hope they make...
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    « Previous Entries

    Grrrrr . . . Starbucks Baristas Are Trying My Patience

    Friday, May 2nd, 2008

    You can love something or someone absolutely and still have to occasionally give them the Cher/Cage Moonstruck  “Snap out of it!” bitch-slap back to reality. 
    Such is the case with my beloved Starbucks, who seems to have suffered a bout of Worst Practices coupled with my personal favorite, Bad Customer Service with a dollop of Indifference on [...]

    "By Hook Or By Crook We Will," MJR’s Dirty Deeds Done Dirt Cheap - Part 2

    Wednesday, April 30th, 2008

    A video dramatization (though not by much) of the titanic struggle to save our homes from the faceless corporation . . . for sake of clarity and drama, picture me as the guy who’s taking on The System . . . all will be explained on the other side –

    There’s not a way in the [...]

    MJR Deals Dirty -"Who Is Number One? You Are Number Six"

    Wednesday, April 23rd, 2008

    What does the second most famously-quoted line* of a British sci-fi show have to do with dirty-dealing real estate developers, and just who the hell is the nefarious “MJR?”
    More importantly, why should you care, right? Look, I know you’re askin’ so I’m tellin’ ya why it matters.
    Let me put it this way — have you [...]

    Letter To The New Info-Product Creator - Concluded

    Monday, April 21st, 2008

    Have you ever tried to push a rope? Well, getting the subject of our series on new info-product creation, “Bob” to act in his own intelligent best-interest has been just like  pushing a rope, or trying to teach the proverbial pig to sing.
    In Part 1 I told you about a new info-product guy with one [...]

    You May Be King Of The Squirrels If . . .

    Friday, February 29th, 2008

    Wow . . . seems a few folks out there aren’t quite getting what it means to be King Of The Squirrels. My buddy Kyle McFarlin summed it up with his question:
    > Hey, I loved King of the Squirrels: what actually does the phrase ‘king of the squirrels’ mean?
    Well, all of you got me thinking [...]

    Thin-Skinned Vegans Are Stalking Me!

    Wednesday, February 27th, 2008

    Yes, it’s Day Of The Triffids all over again as marauding plants attack humans (in this case your humble blogger) with fallacious arguments. Here’s my response for the two brave enough to go on the record and the dozen or so shrinking violets too timid to make their stand publicly . . . and without [...]

    When Inner School Marms Strike: Man Becomes King Of The Squirrels!

    Monday, January 28th, 2008

    What do grammar heathens and King of The Squirrels have in common? Why do schoolteachers malke less than copywriters? And what is an “inner school marm”anyway? The answers and laughs in today’s post about the latest settling for the booby prize moment and being a royal rodent.

    King Of The Squirrels Case Study - A Rookie Goes Dumb

    Friday, January 25th, 2008

    So . . . read this and tell me what you think. Did he get his million dollars, or did he opt to become King of All Squirrels? Stay tuned because I’ll give you my post-mortem which will help you prevent this from happening — ever.
    I knew this fellow copywriter. We need a name, don’t we? [...]

    A Million Dollars Or King Of The Squirrels? The Copywriter’s Dilemma

    Thursday, January 24th, 2008

    “Is it better to have a million dollars or be King of the Squirrels?”
    A fellow software Test Lead would ask this question of his team whenever there was an indecisive moment about where to go next on a project.
    Believe it or not, there were some who had to think that one over.
    Today, I see many [...]

    Best/Worst Practices Showdown: American Backbone Trumps Russian Deceit

    Wednesday, January 9th, 2008

    “Thirty-five dollars.”
    Me: “What?!”
    My question was on two levels — first, his accent was so thick you could layer it on with a trowel. That, and the fact that the price was wrong.
    His “Thirty-five dollars” sounded more like “dirty bibe dollarsusk.” Mentally I’m trying to nail down the accent’s geography. Russian? Chechen? Georgian?
    Since I didn’t [...]

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