Pet Peeves
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Friday, December 28th, 2007If you are a copywriter or someone who hires them, then pay attention — the entire dynamic between those who produce products for sale and those who write their sales messages has changed.
But just like shooting a dinosaur, it will take some time for the tail to register that the brain is dead.
What I’m revealing [...]
2 Really Good Questions To Ask About Global Warming
Saturday, December 22nd, 2007Two really damn good questions, in fact. So good, they make you wonder why more journalists aren’t asking them. Would NBC still have done their pandering ‘green’ messaging during November sweeps, complete with green peacock symbol if they had asked themselves these questions?
Probably, but keep in mind that most are Hollywood pinheads, after all.
So listen [...]
Spam-Free Copy For Your Marketing Campaigns
Wednesday, December 5th, 2007Did you screw up? Did you emulate another marketer’s email and use one of those despicable SPAM filter work-arounds like “freeee,” “F.ree,” “f.r.ee” and now you’ve been branded a spammer? And now your open and response rates suck to high heaven? Infusion Software’s Ryan Peterson reveals what you can do about it in today’s guest post.
Controversy Or Avoidance - Which Sells?
Wednesday, November 28th, 2007“I don’t like getting into debates. We’re running a business blog.”
‘Whew . . .!’ I thought when I read that. Good luck with that approach, buddy.
Fellow copywriter and blogger James Chartrand is wrestling with the direction to take his “online personality,” and he’s doing his thinking out-loud with Harrison McLeod, the other half of [...]
Marketing The Self-Medicated Teat
Monday, November 26th, 2007Today a real-life example of the high cost of popping perscription Pez at the corporate level, plus Keanu Reeves puts words in my mouth.
Pirates Of Progressives - A Marketing Mishap Musical Done Horribly Wrong
Wednesday, November 21st, 2007This hit me after my last post, where in the opening paragraphs, I foreshadowed the following abberation. As you’ll recall, Hillary Clinton doesn’t want to be called a “liberal” anymore, and ixnay on the progressive-nay. She wants to be called a “modern American Progressive.”
So what I’m about to do, I deeply apologize to Gilbert and [...]
Marketing Rebranding Mishap Gone Horribly Wrong
Monday, November 19th, 2007Those wacky liberals are at it again. Oh wait . . . it seems they’re just not happy being called “liberals” anymore.
For reasons I’m about reveal, they just can’t seem to settle on a name for themselves. But first let’s get to the news — liberals no longer want to be called “liberals.”
Okay? Are you [...]
Phony Soldiers’ Marketing Strategy Mishaps - Seattle Style!
Monday, November 5th, 2007What is up with the Far Left crowd needing to use phony soldiers to make phony points? Why is that the “Loony Left”* can’t have an honest debate without resorting to dirty tricks?
Well, from a strategic POV I know why — because they know they can’t win using the facts, so like any good magician [...]
John Stossel Guest Posts! Exposes Gore’s Marketing Through Intimidation
Friday, October 19th, 2007John Stossel inconveniently busts Al Gore and exposes the ’set-up’ for what’s driving the new religion of global warming activism.
Climate Life Preserver Tossed To Kids - Selling Fear Vs Facts
Monday, October 15th, 2007Soooo . . . they give the Nobel Peace prize to the man scaring the beejezus out of kids. Nice. Well, who was left after Jimmy Carter and Yasir Arafat?
A recent front-page Washington Post story revealed how the global warming hysteria is taking a terrible emotional toll on children.
I blogged earlier what it did to [...]