Pro Analysis
« Previous EntriesSecret Strategy #3 - Will People Buy What You Sell? Here’s The Easy Way to Find Out . . .
Friday, May 23rd, 2008Lets face it, most market research tools suck, plain and simple. WordTracker and Keyword Discovery, while powerful — also burden you with too much information and it’s up to you to sift what you need from the chaff.
Those of you who know me know that I speak quite a bit about the KEY importance of [...]
King Of The Squirrels Case Study - A Rookie Goes Dumb
Friday, January 25th, 2008So . . . read this and tell me what you think. Did he get his million dollars, or did he opt to become King of All Squirrels? Stay tuned because I’ll give you my post-mortem which will help you prevent this from happening — ever.
I knew this fellow copywriter. We need a name, don’t we? [...]
Are You Taking Advantage of these 22 Startling Economic Predictions?
Tuesday, January 22nd, 2008Michael Masterson has some startling predictions for 2008 that will impact your bottom-line. So why should you care? Maybe you shouldn’t . . . maybe you should . . . either way, it all depends on what you DO with the information that matters, isn’t it?
Normally, (as Masterson) acknowledges, I couldn’t give a spit about [...]
How Information Marketing Screws Over Copywriters
Friday, December 28th, 2007If you are a copywriter or someone who hires them, then pay attention — the entire dynamic between those who produce products for sale and those who write their sales messages has changed.
But just like shooting a dinosaur, it will take some time for the tail to register that the brain is dead.
What I’m revealing [...]
Newsletters Without Websites, Part 2 — From Questionable To Worst
Wednesday, December 19th, 2007[cue 60's Lost In Space announcer voice] . . .
‘Last week we left our intrepid hero confronted by a Mental Cyclops bent on selling newsletters without an online presence to support it. Desperate, he tried to lure our hero into his lair, but Professor Robinson (ok, work with me here) was not so easily misled.
Little did [...]
Questionable Practices - Can You Have A Newsletter Without A Website?
Friday, December 14th, 2007“I’m not going to wind up on your damn blog, am I?”
What an unusual way to open a phone call, I thought. He has an interesting way of winning friends and influencing people. Hmmm, he’s at least piqued my curiosity.
Me: “I don’t know. Depends. How interesting or wacky are you intending to be today?”
I’m [...]
Spam-Free Copy For Your Marketing Campaigns
Wednesday, December 5th, 2007Did you screw up? Did you emulate another marketer’s email and use one of those despicable SPAM filter work-arounds like “freeee,” “F.ree,” “f.r.ee” and now you’ve been branded a spammer? And now your open and response rates suck to high heaven? Infusion Software’s Ryan Peterson reveals what you can do about it in today’s guest post.
When Your Client Is An Idiot - Worst Practices Bailout
Monday, December 3rd, 2007“Because, frankly, the franchise owner was an idiot.
See, my friend tried to tell him that you don’t sell $200,000 products with a single sales letter. Your prospect doesn’t know you from Adam - and you expect him to read a few pages of sales copy and then cut you a check for
Like what you [...]
Marketing Rebranding Mishap Gone Horribly Wrong
Monday, November 19th, 2007Those wacky liberals are at it again. Oh wait . . . it seems they’re just not happy being called “liberals” anymore.
For reasons I’m about reveal, they just can’t seem to settle on a name for themselves. But first let’s get to the news — liberals no longer want to be called “liberals.”
Okay? Are you [...]
Steering Him Out Of A Marketing Mishap Skid
Friday, November 16th, 2007You’ve created a new product and you’re ready to unleash it on the world and rake in the beaucoup bucks. So . . . what’s the first step? Well, don’t do what this guy did would be a good step #1!
Below, I critique his materials and efforts and tell him what to do and not [...]