Pro Analysis
« Previous Entries Next Entries »Your Front Page — Magazine Or Novel? Improves Sales Or Flattens Them?
Wednesday, November 14th, 2007When you send your company’s blog feed out into the world, which option helps (or hinders) your sales and responses? Do you allow just a partial, teaser clip with ‘Click here to read the full article,’ or do you just plop the entire post out there for all the world to see?
One way improves sales/responses, the other [...]
Rosetta Stone’s Hot Chicks Bridge Language Gap
Friday, November 9th, 2007You’re in the Big City rushing to your next appointment. Suddenly this exotic woman in a sundress stops you and asks . . . you have no idea what language she’s speaking — but she’s clearly into you and flirting to beat the band.
<Big grin> No Problemo.
You can’t understand a word, but dah-mn! . . [...]
Best Practices - iCAP’s Release Meter FINALLY Does The Right Thing
Wednesday, November 7th, 2007**We interrupt the regularly-scheduled post for this time-sensitive news flash.** To be fair, I need to cover this because I want my coverage of the company to be fair and balanced.
Here’s what happened: looking through my site stats, I noticed an unusual trend over the last 2 weeks. A lot of people were landing on [...]
John Stossel Guest Posts! Exposes Gore’s Marketing Through Intimidation
Friday, October 19th, 2007John Stossel inconveniently busts Al Gore and exposes the ’set-up’ for what’s driving the new religion of global warming activism.
Bill Clinton Adopts My Marketing Approach To Global Warming
Wednesday, October 17th, 2007When the former President recently talked about “climate change,” I stopped and listened.
Gone where the hoots and jeers usually reserved for Gore, Robert F. Kennedy Jr., DiCrapio and others of the Hollywood clueless crowd when they preach about the “planetary emergency” from the door of their carbon emission afterburners (limos and private jets).
Then I saw [...]
BBC Busts Gore On Lopsided Film — See The Report!
Thursday, October 11th, 2007**BREAKING NEWS!**
You know there’s something to this when the ultra-liberal BBC goes after one of its own and I’ve got the video for you, courtesy of some UK readers.
Last night, the BBC exposed why Gore deliberately made An Inconvenient Truth one-sided. Yep, they’ve got Gore on film and on the record admitting it!
Seems Gore [...]
UK Kiboshes Selling Gore "Brainwashing" Film To Kids
Wednesday, October 10th, 2007 Last week, a UK court lowered the boom on liberal school teachers and ruled that Al Gore’s An Inconvenient Truth “. . . does promote ‘artisan political views“ and “11 inaccuracies have to be specifically drawn to the attention of school children.”
At last . . . now maybe the U.S. education system will follow the [...]
Pain Or Pleasure - Which Advertising Makes The Most Money?
Monday, October 8th, 2007Do you buy things . . . do you read things based on what kind of “pain” it could prevent, or by how “pleasurable” it could be, once you had the widget? Do you think plucking the anxiety strings generates more sales than being aspirational?
My friend Lois Kelly posted that she thought we were all [...]
Marketing Mishaps: MoveOn’s Bank Caught International Puppeteering
Thursday, September 27th, 2007George Soros, billionaire investor, social-engineering money-man and the bank behind MoveOn.org, got caught with his hand in the social cookie jar.
Seems he’s been caught using one of his “green” NGOs (non-governmental organizations) to shut down a mining interest in Eastern Europe.
So that’s Europe’s problem, why should you care, right? Here’s why you should care, because he’s [...]
MoveOn.org Is Doing Their Job — Marketing To Their Base
Wednesday, September 26th, 2007Panem et circenses. . . that’s what MoveOn.org is all about. It’s not “The Cause” and it never has been. Nor has it ever been about a fair and balanced approach. Nor the facts.
But that’s not MoveOn’s fault.
No, the fault/blame/responsibility rests squarely on the shoulders of the
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